Martine George
Holistic thinker and enthusiastic learner, I have navigated for the last 30 years in different roles and functions from researcher in physics through knowledge worker, strategic marketing practitioner and business analytics executive to now university professor, leadership development coach, facilitator and change consultant.
My Story

I am a bridge builder that connects seemingly unrelated ideas, boldly testing & continuously learning to walk in different worlds such as sciences, business, personal development and education. I have great hope for the future, think holistically while keeping a pragmatic approach and cultivate a tolerance for complexity and ambiguity.
I would like to bring to the world my passion for helping people, unfolding their real potential at work to be an enthusiastic space for bold and meaningful conversations, co-creation and collaborative outcomes leveraged by collective intangible corporate assets such as knowledge and culture.
I have founded MGHolistic SPRL, a company that focuses on leadership development coaching, transformational changes and innovative training for individuals, teams and organizations.
I have a long experience in developing experts in large and small companies of different industries Master and PhD students in their career reflections and entrepreneurs in their leadership presence.
I’m a Newfield Certified Coach (NCC) and ICF Professional Certified Coach (PCC). I also have credentials in Process Communication, MBTI, Cultural Transformation Tools by Richard Barrett’s, Enneagram, Appreciative Inquiry and World Café methodology.
I hold a PhD in Physics from University Libre de Bruxelles, a MBA from Edinburgh Business School and Executive Education credentials from IMD, Lausanne and The Wharton School, Philadelphia, PA, US.
I spend today my professional life between Brussels and European Cities. I live in Brussels with my husband and my 2 children.
EDUCATION
Academic Qualification
2020 - 2021 (in progress)
School: University East London, UK
Certificate: MSc in Applied Positive Psychology and Coaching Psychology
2010
School: IMD, Lausanne, Switzerland
Certificate: Strategies for Leadership (Executive Education)
2007
School: Wharton Business School, University of Pennsylvania, PA, USA
Certificate: Marketing Metrics and link to Financial Consequences (Executive Education)
2006 - 2008
School: Edinburgh Business School, UK
Certificate: Master in Business Administration
1992 - 1997
School: Université Libre de Bruxelles, Belgium
Certificate: PhD in Physics and Artificial intelligence
1994 - 1995
School: Université Libre de Bruxelles, Belgium
Certificate: Upper High School Teaching Accreditation in Physics
1986 - 1990
School: Université de Liège, Belgium
Certificate: Msc in Physics
Coaching & Facilitation Certifications
2020 - Today
Institution: Strozzi Institute, CA, USA
Certificate: The Power of Embodied Transformation
2019 - 2020
Institution: Coaches Rising, NL
Certificate: The Neuroscience of Change 2019
2018 - Today
Institution: Integrative Enneagram Solutions, SA
Certificate: iEQ9 Enneagram Practitioner
2017 - Today
Institution: Kahler Communication Europe
Certificate: Process Communication Certified Trainer
2016 - Today
Institution: International Coaching Federation (ICF)
Certificate: Professional Certified coach (PCC)
2015 - Today
Institution: OPP, France
Certificate: MBTI Certified Practitioner
2014 - Today
Institution: Barrett Values Center, NC, USA
Certificate: CTT Certified Consultant
2013 - Today
Institution: Fielding Graduate School, CA, USA
Certificate: Hosting World Cafés, The Fundamentals
2013 - Today
Institution: Institut Français d’Appreciative Inquiry
Certificate: Appreciative Inquiry Practitioner
2013 - Today
Institution: Kahler Communication Europe
Certificate: Process Communication Certified Coach
2011 - 2012
Institution: Newfield Network, CO, USA
Certificate: Executive Coaching
EXPERIENCE
Corporate & Management Experience
2015 - Today
Employer: MGHolistic SPRL
Function: Founder & Managing Director
Domain – Sector: Coaching, training, consulting
2014 - 2015
Employer: BNP Paribas Fortis, Belgium
Function: Director, Head of People Analytics
Domain – Sector: Change Management
2010 - 2015
Employer: BNP Paribas Fortis, Belgium
Function 2010-2014: Director, Head of Marketing Analytics
Function 2014-2015: Director, Head of People Analytics
Domain – Sector: Marketing Intelligence – Banking
2009 - 2010
Employer: SWIFT, Belgium
Function: Senior Manager Business Development
Domain – Sector: Marketing Intelligence – Fin. Serv.
2005 - 2009
Employer: ING, Belgium
Function: Director, Head of Customer Intelligence
Domain – Sector: Marketing Intelligence – Banking
2003 - 2005
Employer: BPost, Belgium
Function: Head of CRM team
Domain – Sector: Marketing Intelligence – Logistics
2000 - 2003
Employer: Proximus S.A., Belgium
Function: Database Analysis Manager
Domain – Sector Marketing Intelligence – Telecom
1997 - 2000
Employer: Tractebel Engineering, Suez Group, Belgium
Function: Knowledge-based Method Analyst
Domain – Sector Research and development – Energy
1992 - 1997
Employer: Université Libre de Bruxelles, Belgium
Function: Researcher
Domain – Sector: Physics, Scientific Research
1990 - 1992
Employer: Physiol S.A., Liège
Function: R&D specialist
Domain – Sector Biophysics, Optics – Medical sector
Coaching & Facilitation Experience
2018 - Today
Advisory Board Member, Team Drill, Paris
2015 - Today
Executive Coach at Solvay Brussels School
2012 - Today
Executive & Transition coach in different companies of different sectors
Academic Experience
2020 - Today
Academic Director of the Executive Program in Innovation and Strategic Management at SBS
2019 - Today
Adjunct Professor (Data Marketing) in Master Program at ICHEC
2016 - Today
Academic Director of the Executive Program in Business Analytics
2015 - Today
Maître de Conference – Master Credited Internship Supervision at SBS
2015 - Today
Professor of Management Practice (Data Science for Business) in Master Programs at SBS
2015 - Today
Head of EMBA Career Advancement Program at Solvay Brussels School