Martine George

Holistic thinker and enthusiastic learner, I have navigated for the last 30 years in different roles and functions from researcher in physics through knowledge worker, strategic marketing practitioner and business analytics executive to now university professor, leadership development coach, facilitator and change consultant.

My Story

I am a bridge builder that connects seemingly unrelated ideas, boldly testing & continuously learning to walk in different worlds such as sciences, business, personal development and education. I have great hope for the future, think holistically while keeping a pragmatic approach and cultivate a tolerance for complexity and ambiguity.

I would like to bring to the world my passion for helping people, unfolding their real potential at work to be an enthusiastic space for bold and meaningful conversations, co-creation and collaborative outcomes leveraged by collective intangible corporate assets such as knowledge and culture.

I have founded MGHolistic SPRL, a company that focuses on leadership development coaching, transformational changes and innovative training for individuals, teams and organizations.

I have a long experience in developing experts in large and small companies of different industries Master and PhD students in their career reflections and entrepreneurs in their leadership presence.

I’m a Newfield Certified Coach (NCC) and ICF Professional Certified Coach (PCC). I also have credentials in Process Communication, MBTI, Cultural Transformation Tools by Richard Barrett’s, Enneagram, Appreciative Inquiry and World Café methodology.

I hold a PhD in Physics from University Libre de Bruxelles, a MBA from Edinburgh Business School and Executive Education credentials from IMD, Lausanne and The Wharton School, Philadelphia, PA, US.

I spend today my professional life between Brussels and European Cities. I live in Brussels with my husband and my 2 children.


Academic Qualification

2020 - 2021 (in progress)

School: University East London, UK

Certificate: MSc in Applied Positive Psychology and Coaching Psychology


School: IMD, Lausanne, Switzerland

Certificate: Strategies for Leadership (Executive Education)


School: Wharton Business School, University of Pennsylvania, PA, USA

Certificate: Marketing Metrics and link to Financial Consequences (Executive Education)

2006 - 2008

School: Edinburgh Business School, UK

Certificate: Master in Business Administration

1992 - 1997

School: Université Libre de Bruxelles, Belgium

Certificate: PhD in Physics and Artificial intelligence

1994 - 1995

School: Université Libre de Bruxelles, Belgium

Certificate: Upper High School Teaching Accreditation in Physics

1986 - 1990

School: Université de Liège, Belgium

Certificate: Msc in Physics

Coaching & Facilitation Certifications

2020 - Today

Institution: Strozzi Institute, CA, USA

Certificate: The Power of Embodied Transformation

2019 - 2020

Institution: Coaches Rising, NL 

Certificate: The Neuroscience of Change 2019

2018 - Today

Institution: Integrative Enneagram Solutions, SA

Certificate: iEQ9 Enneagram Practitioner

2017 - Today

Institution: Kahler Communication Europe

Certificate: Process Communication Certified Trainer

2016 - Today

Institution: International Coaching Federation (ICF)

Certificate: Professional Certified coach (PCC)

2015 - Today

Institution: OPP, France

Certificate: MBTI Certified Practitioner

2014 - Today

Institution: Barrett Values Center, NC, USA

Certificate: CTT Certified Consultant

2013 - Today

Institution: Fielding Graduate School, CA, USA

Certificate: Hosting World Cafés, The Fundamentals

2013 - Today

Institution: Institut Français d’Appreciative Inquiry

Certificate: Appreciative Inquiry Practitioner

2013 - Today

Institution: Kahler Communication Europe

Certificate: Process Communication Certified Coach

2011 - 2012

Institution: Newfield Network, CO, USA

Certificate: Executive Coaching


Corporate & Management Experience

2015 - Today

Employer: MGHolistic SPRL

Function: Founder & Managing Director

Domain – Sector: Coaching, training, consulting

2014 - 2015

Employer: BNP Paribas Fortis, Belgium

Function: Director, Head of People Analytics

Domain – Sector: Change Management

2010 - 2015

Employer: BNP Paribas Fortis, Belgium

Function 2010-2014: Director, Head of Marketing Analytics

Function 2014-2015: Director, Head of People Analytics

Domain – Sector: Marketing Intelligence – Banking

2009 - 2010

Employer: SWIFT, Belgium

Function: Senior Manager Business Development

Domain – Sector: Marketing Intelligence – Fin. Serv.

2005 - 2009

Employer: ING, Belgium

Function: Director, Head of Customer Intelligence

Domain – Sector: Marketing Intelligence – Banking

2003 - 2005

Employer: BPost, Belgium

Function: Head of CRM team

Domain – Sector: Marketing Intelligence – Logistics

2000 - 2003

Employer: Proximus S.A., Belgium

Function: Database Analysis Manager

Domain – Sector Marketing Intelligence – Telecom

1997 - 2000

Employer: Tractebel Engineering, Suez Group, Belgium

Function: Knowledge-based Method Analyst

Domain – Sector Research and development – Energy

1992 - 1997

Employer: Université Libre de Bruxelles, Belgium

Function: Researcher

Domain – Sector: Physics, Scientific Research

1990 - 1992

Employer: Physiol S.A., Liège

Function: R&D specialist

Domain – Sector Biophysics, Optics – Medical sector

Coaching & Facilitation Experience

2018 - Today

Advisory Board Member, Team Drill, Paris

2015 - Today

Executive Coach at Solvay Brussels School

2012 - Today

Executive & Transition coach in different companies of different sectors

Academic Experience

2020 - Today

Academic Director of the Executive Program in Innovation and Strategic Management at SBS

2019 - Today

Adjunct Professor (Data Marketing)  in Master Program at ICHEC

2016 - Today

Academic Director of the Executive Program in Business Analytics

2015 - Today

Maître de Conference – Master Credited Internship Supervision at SBS

2015 - Today

Professor of Management Practice (Data Science for Business)  in Master Programs at SBS

2015 - Today

Head of EMBA Career Advancement Program at Solvay Brussels School

Want to discuss further?