Martine George
Holistic thinker, scientist, educator, and leadership partner, I bring over 35 years of experience across research, corporate leadership, academia, coaching, and human development. Combining analytical rigour, systemic thinking, and a deeply human perspective, I support individuals, teams, and organisations in navigating complexity, unlocking potential, and creating meaningful, sustainable change.
My Story
I am a bridge builder at heart, connecting disciplines, perspectives, and people to create new possibilities for growth and transformation. Throughout my journey, I have evolved across science, business, academia, and human development, cultivating the ability to navigate complexity with both intellectual rigor and deep human awareness.
I believe meaningful transformation happens when people are offered spaces for reflection, courageous conversations, and collective learning. My approach is holistic yet pragmatic, integrating systems thinking, relational intelligence, and reflective practice to support sustainable individual and organizational development.
Through MGHolistic, I accompany leaders, teams, coaches, entrepreneurs, and academics in leadership development, coaching, transformational change, and learning journeys. I am passionate about helping people unfold their potential, strengthen their leadership presence, and foster cultures where collaboration, knowledge, and innovation can thrive.
My professional path spans more than 35 years across research in physics, strategic leadership in marketing analytics and innovation, higher education, coaching, and organizational transformation. Today, I work internationally as an executive and team coach, mentor coach, coach supervisor, professor of management practice in data science and coaching, and researcher in coaching and coaching supervision.
Based in Brussels, I continue to support individuals and organisations navigating transformation, leadership, and complexity in a rapidly evolving world.
Bridging Science, Leadership & Human Development
My professional journey has unfolded across different worlds — science, business, academia, coaching, and human and organisational development.
I began my career in physics research before moving into corporate senior management roles in marketing analytics and research, innovation, and change management. These experiences gave me first-hand exposure to strategic decision-making, organisational dynamics, and the challenges of leading in changing environments.
Over time, my focus increasingly turned towards the people behind organisations: how they develop, relate, make sense of uncertainty, and find their way through transition.
Today, the different strands of my career come together in a professional life spanning academia, coaching, supervision, mentor coaching, and training. What connects them is a sustained curiosity about people and systems, and about what enables both to evolve.
Academic Foundations, Teaching & Research
My academic foundations are rooted in science.
I hold a PhD in Physics from the Université libre de Bruxelles (ULB), followed by an MBA from Edinburgh Business School, Heriot-Watt University, and an MA in Applied Coaching and Positive Psychology (MAPPCP). I have also completed executive education programmes in leadership and strategic marketing at IMD in Lausanne and The Wharton School of the University of Pennsylvania.
Together, these different fields have shaped the way I approach questions — combining scientific rigour and business understanding with insights from psychology and coaching.
I am currently Professor of Management Practice at Solvay Brussels School of Economics and Management (Université libre de Bruxelles), where I teach Data Science in the Master in Management Science and Coaching in executive education programmes.
Alongside teaching, I remain engaged in research and academic writing, with publications in coaching and coaching supervision. My current interests include reflective practice, relational learning, and the development of coaches and leaders.
Academia allows me to remain connected to inquiry and evidence while contributing to the education of students, executives, and future coaches.
Learning Journey & Integrative Approach
My way of working has been shaped by more than three decades of professional experience and by continued learning across a wide range of disciplines and traditions.
My professional development includes:
- Ontological Coaching — Newfield Network
- Emotional Intelligence — Six Seconds
- Leadership Embodiment — Wendy Palmer
- Somatic Coaching — Richard Strozzi-Heckler
- MBTI — The Myers-Briggs Company
- Enneagram — IEQ9
- Process Communication Model® — Kahler Communication
- Appreciative Inquiry — IFAA
- Applied Positive Psychology & Coaching Psychology — UEL
- ORSC — Organization and Relationship Systems Coaching
- Team Coaching — Quantum Leap
- Coaching Supervision Training — CSA
- Group Supervision Approaches — CSA
- Creativity for Coaches and Supervisors — PattersonPrenticeDesign
- Neuromindfulness — Neuromindfulness Institute
- Vertical Development — Vertical Development Institute
- World Café Methodologies — Fielding University
- Values and Cultural Transformation Approaches — Richard Barrett, Values Online
- Sustainable Development Programmes — Columbia University and Rotterdam Business School
I do not see these as a collection of methods to be applied mechanically. Each has added another lens through which to understand individuals, relationships, groups, and organisations.
Over time, this diversity has shaped an integrative and systemic approach. Depending on the person, team, and context, I may draw on analytical thinking, embodied awareness, psychology, systemic perspectives, organisational experience, or coaching methodologies.
I am especially drawn to the intersections between disciplines: science and human development, analysis and intuition, individual agency and collective dynamics, thought and embodiment, action and reflection.
Rather than bringing a predetermined answer or model, I seek to create the conditions in which people can see more clearly, question what they take for granted, discover new possibilities, and make choices that are genuinely their own.
Across all these different roles and perspectives, one principle remains constant: I continue to approach my work as a learner myself.
