+32 479409625

About Me

/Who Am I

Martine George

Leadership Development Coaching
Transition Coaching
Workshop Facilitation
Consulting in People Analytics
Training for Analytics Professionals



Holistic thinker and enthusiastic learner, I have navigated for the last 25 years in different roles and functions from researcher in physics to now OD consultant, University Professor and Leadership Development Coach, through knowledge worker, strategic marketing practitioner, innovation manager and business analytics executive.

I am a bridge builder that connects seemingly unrelated ideas, boldly testing & continuously learning to walk in different worlds such as sciences, business, personal development and education. I have great hope for the future, think holistically while keeping a pragmatic approach and cultivate a tolerance for complexity and ambiguity.

I would like to bring to the world my passion for helping people, unfolding their real potential at work to be an enthusiastic space for bold and meaningful conversations, co-creation and collaborative outcomes leveraged by collective intangible corporate assets such as knowledge and culture.

I have founded MGHolistic SPRL, a company that focuses on leadership development coaching, transformational changes and innovative trainings for individuals, teams and organizations.

I have a long experience in developing experts and knowledge workers in large and small companies of different industries.

I’m Newfield Certified Coach (NCC) and ICF Professional Certified Coach (PCC). I also have credentials in Process Communication, MBTI, Barrett Value Center, ValuesOnLine, Appreciative Inquiry and World Café methodology.

I hold a PhD in Physics from University Libre de Bruxelles, a MBA from Edinburgh Business School and Executive Education credentials from IMD, Lausanne and The Wharton School, Philadelphia, PA, US.

I spend today my professional life between Brussels and European Cities. I live in Brussels with my husband and my 2 children.

Management is not about making decisions; it is about initiating and guiding conversations.

- Fernando Flores -


/What we do

MGHolistic provides leadership development and transition coaching, workshop facilitation, consulting in People Analytics and training for Analytics Professionals. Depending of the size and the type of projects, we intervene alone or in collaboration with some experts colleagues.

The essence is to accompany & challenge the client in order to (re)-activate that vision, passion, vitality & drive that are key in making the necessary transformational changes in strategy, leadership, corporate culture, performance, career or talent management.

Among many different interventions and based on 15 years’ corporate experience in Business Analytics, we have a particular passion for the development of talents (experts) and organizations of the digital & data-driven economy.


We offer leadership development and transition coaching. Leadership Development Coaching aims specifically to help individuals develop their skills and competencies as a leader within an organization. Transition Coaching supports people who need a profound lifestyle or professional change whether this change is an already known horizon or not. We practice Ontological Coaching, coaching someone on their way of being.

Our coaching packages (frequency, duration and length of commitment) are designed specifically for each client based upon their individual goals. In all engagements, we strive for more fulfilled individuals and more authentic leaders.



We specialize in bringing people together to do great things. Our professional facilitation provides full-service support from meeting design through implementation.

We work in close collaboration with the client to carefully set clear expectations for the meeting and to establish the right theme and tone for the event. Our facilitation strives to be responsive to the expressed interests and concerns of the client. We take responsibility for designing and delivering an agenda that meets their business goals as well as encourages creativity, maintains focus and strengthens relationships.

We love facilitating World Cafés and using Appreciative Inquiry methodology to accompany groups in their change journey.


We offer independent and corporate training on a variety of leadership concepts. Our passion for developing authentic leaders heavily influences the content and focus of our work.

We have a real passion in developing analytics experts who need to improve the way they communicate the results of their expertise to non-experts and to decision-makers. We are author of Value Dynamics for Data Scientists and co-author of The Gap Lab.

We have experience with groups of different sizes at all levels of leadership from emerging talents to seasoned executives. We can bring a training to a team, a department or a group of professionals across different functional areas.


25Years of Professional Experience
15Years of Experience in Managing Experts
30Days of Continuous Education per Year
1050Hours of Coaching Experience


/My entire career


Professional Certified Coach (PCC)

International Coach Federation (ICF)

Professor of Management Practice

Solvay Brussels School


Founder and Managing Director

MGHolistic SPRL

Leadership Development Coaching Practice

Complementary Activity


Corporate and Executive Roles

Worked as Analyst, Middle Manager and Director in different companies (Tractebel Engineering, Proximus, BPost, ING, Swift and BNP Paribas Fortis) of different industries (1997-2015)

PhD Candidate



R&D Specialist

PhysIOL, Spin-off ULG


Ontological Coaching

Newfield Network, US

Executive Education – Leadership




Edinburgh Business School, UK

Executive Education – Marketing

Wharton, US


PhD, Physics


Upper High School Certification



BA, Physics


We see the world not as it is, but as we are.

- Albert Einstein -


/Work done so far

We have designed and developed many projects of leadership and career transition coaching, conversational leadership, cultural transformation facilitation, team buildings and innovative training.

These are some illustrative projects we have done so far.


I have worked with Martine on more than one occasion. I always find that any work Martine does is thorough, excellent and well executed. Martine has a wide knowledge in analytics techniques. She also has got strong competencies in training, coaching and animating community building events. During our Customer Analytics seminar regrouping 70 people from 7 countries, Martine organized a World Café. She was the facilitator of the World Café and achieved to get everybody involved and deeply interested. This event extremely appreciated by all the participants, allowed networking and encouraged the spirit of community.
Odile Tracol, Customer Analytics’ Community Manager, BNP Paribas, Paris.
The team building Appreciating Collaboration had absolutely all the ingredients to cook a memorable team event: get to know each other's, celebrate success, capitalize on individual and collective strengths, think out of the box, and most important. have fun! Martine orchestrated the event with energy and humour, and the collaborators left the place with smiles on their faces and their batteries fully charged!
JF Vanderschrik, Head of Marketing Analytics & Research CPBB at BNP Paribas Fortis, Brussels.
I had the pleasure and the luck to have Martine George as a career coach during my MBA programme at Solvay Business School. From day-One, I was impressed by her high emotional intelligence. During our sessions, Martine had this fantastic ability to deep listen and to ask me thought-provoking questions without being intrusive. I can tell that her coaching style opened my mind to new possibilities because Martine really cares about her coachee to reach his full potential.
E. Niati Niati, MBA student at Solvay Brussels School Class 2016.
Amazing! After only a few sessions, I learned who I am, what're my strengths and how to work on my weaknesses. Coaching helps me everyday, both in my professional and private life.
Céline. L., CEO.
In October 2013, I've had the pleasure to participate in a World Café organised by Martine George at Predictive Analytics World London. This interactive workshop engaged our attendees around one central topic - how to manage analytical talent. The attendees were inspired by this session, and this proved to be an excellent opportunity for networking and knowledge sharing among conference attendees. As an overall consensus, attendees found this a very valuable component of our conference, and they were convinced such workshops should be part of the program in later years.
Geert Verstraeten, Former Program Chair Predictive Analytics World London , Managing Partner Python Predictions.
Martine helped me to prepare myself for the presentation of my advanced Master’s grant application in front of the jury committee. Thanks to her efficient personal coaching, I gained a lot of confidence and determination, and could be serene and convincing on the D-day.
Romain E., Trainee at Ethiquable Deutschland, Berlin.



/Get in touch with me